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$2 Tour of the Village
BACKGROUND
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The Village business district in Muncie, IN has a historically high turnover rate for businesses, despite the great location between Ball State's campus and downtown. The $2 Tour of the Village is a new event that attracts students and residents by offering $2 products or services.
RESULTS
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The logo features the iconic architecture of the Village, referencing the historical significance to Muncie. It is rested at a corner, meaning "just around the corner", for the Village's close proximity to most residents or the Village's bright future. A sidewalk wraps around the custom-built typography, to show it is a family-friendly, foot traffic, block-party style event.
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